“Is this the demise of the whisky tumbler?” Glenlivet questioned at the leading of a push release saying its one-malt whisky cocktail “capsule selection.” The reply is a firm “No.”
Glenlivet, acknowledged for its Speyside Scotch offerings, unveiled a established of cocktails this 7 days that’re served inside see-by means of seaweed-extract casings. You pop a person in your mouth, bite down and get a flavor of the innards.
Information of the edible booze-stuffed capsules despatched the expression “Tide Pods” trending on Twitter, a phone back to theof 2017 and 2018 when a risky viral video challenge associated teens consuming the colorful laundry detergent packets.
“I observed Tide Pods trending and feared another person had poisoned them selves,” wrote Twitter user Doug-Induced Coma. “Turns out it can be because another person has invented alcoholic Tide Pods now… so it was worse than I imagined.”
Glenlivet partnered with London bar Tayēr + Elementary to create the cocktails for London Cocktail Week. Sustainable packaging startup Notpla delivered the casings. “There is no need to have for a glass, ice or cocktail stirrer,” said Glenlivet.
Some whisky aficionados recoiled at the concept. Reporter Julia Macfarlane wondered if it was a “unwell joke” and referred to as it an abomination. A further Twitter person proposed the capsules ended up “quite negative for the image of Scotch.”
As a whisky/whiskey enthusiast, I have some views, which can be summed up with “Why the eff not?” Go nuts, Glenlivet. Slap some cocktails into some seaweed and celebrate your individual weirdness. No one is forcing the cigarette smoking jacket-carrying, Glencairn-lifting, uncommon-cask-sipping group to take in these. Hell yes, I would check out them.
The capsules will be offered at Tayēr + Elementary via Oct. 13.